Private Strategy. Public Victory.
We help individuals, founders, teams, and creatives clarify their voice, define their edge, and build marketing strategies that win in public—by doing the real work behind the scenes.
The Strategy Closet is where private strategy fuels public wins.
This isn’t a templated process or a content dump from AI. It’s a custom-fit strategy space—where smart tools meet sharp thinking, and your brand gets the clarity it deserves.
It’s a behind-the-scenes process of deep, collaborative work—where we define what makes you distinct, shape how that story connects, and use AI to support thoughtful workflows that serve your brand’s goals—not just fill a void.
Whether you're starting from scratch or untangling scattered ideas, we’ll develop the message, materials, and direction that reflect who you are—and bring it all together through strategic orchestration.
Because when the real work happens in private, you don’t just launch.
You lead.
Our Services
Brand Clarity & Positioning
→ Define your identity, voice, and competitive advantage
→ Identify your brand archetype and what sets you apart.
AI-Enabled Strategy Sessions
→ Turn LLM prompts into actionable content and campaign plans
→ Build structure and strategy around your AI workflow
Social Media Strategy & Execution
→ Full audits, platform guidance, and content planning
→ Optimize what’s working—and fix what’s not
Marketing Consulting
→ On-demand strategic support for founders, teams, and leaders
→ Create capability statements, pitch decks, and positioning materials
Featured Service: Marketing Consulting
Not everyone needs a full-time marketing team—but every brand deserves smart, strategic support. Whether you're starting fresh or sharpening what’s already in motion, we help you align your message, materials, and direction to where you’re headed.
What this can look like:
Brand & Messaging:
• Brand archetype identification
• Brand messaging frameworks
• Positioning statements
• Capability statements
• Visual brand guidance (voice, tone, moodboards)
Content & Copywriting:
• Website copy or content direction
• Product or service descriptions
• Marketing briefs or one-pagers
• Social media content and direction
• Email nurture or outreach templates
Sales & Strategic Materials:
• Pitch decks or investor overviews
• Sales enablement materials
• Content strategy outlines
• Competitive snapshots
Ideal for:
• Businesses without in-house marketing teams who need clear, consistent support
• Startups seeking clarity, direction, and messaging that sticks
• Companies preparing for funding, partnerships, or growth moments that require polish and positioning
• Founders who want a trusted strategic thinking partner
• Marketing teams that need outside perspective or help bringing big ideas into focus
• Firms looking for contract marketing expertise—without hiring full-time
Trusted by Founders, CEOs & High-Growth Teams
From Behind the Scenes to Center Stage
Meet the Strategist Behind the Strategy
I’m Racquel—a strategist, listener, creative, and thought partner for people and teams navigating their next move.
I created The Strategy Closet as a space to pause, think deeply, and build with intention. Inspired by Matthew 6:6, it reflects my belief that the strongest ideas take shape behind the scenes—through quiet clarity, not loud noise.
“But when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you.”
— Matthew 6:6
Whether you’re refining your direction or still shaping the vision, I meet you where you are. As a two-time Clemson University graduate with an MBA in Digital Brand Communication, I bring both structure and intuition to help you move forward—clearly, confidently, and with strategy that fits.
Ready to Build a Strategy That Fits?
Let’s shape what the world sees—by starting with what matters behind the scenes.